For product and R&D managers
Test your products and take
better customer decisions
Centralize the management of your panels, consumer studies and product tests in a single platform. Analyze feedback in real time to identify improvements to contribute and make better decisions.
Consumer and user feedback allows you to optimize your products, anticipate market expectations, and reduce launch risks.
The benefits for product and R&D managers
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Test your ideas faster
Easily launch consumer studies, concept tests or product tests with your target panel.
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Access reliable user reviews
Collect qualitative and quantitative feedback to understand consumer expectations and behaviors.
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Accelerate your product decisions
Quickly analyze the results to identify improvements to be made before launch.
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Reduce the risk of product failure
Thanks to user testing and consumer studies, you validate your choices before launching on the market.
Measurable results for your product tests
Thanks to Soft Concept solutions, product and R&D teams can improve their testing and innovation processes.
35 % of time saved in setting up consumer studies
Panel management, questionnaire distribution and feedback collection are centralized in a single platform.
Twice as fast to get actionable insights
Interactive dashboards allow for the immediate identification of trends and areas for improvement.
+20 % of participant engagement in product tests
Simplified panel management and multi-channel distribution promote participant engagement.
The KPIs you can track
Soft Concept's Panel and product testing solution allows you to track key indicators to manage your innovations:
✓ Product satisfaction rate
✓ Purchase intent
✓ Concept acceptance score
✓ User testing participation rate
✓ Identifying consumer expectations
✓ Analysis of qualitative feedback and verbatim comments
✓ Comparison between different versions of a product
✓ User experience evaluation
✓ Segmentation of results by consumer profile
These indicators allow product and R&D teams to make informed decisions to improve their products and accelerate innovation.
A typical day in the life of a product manager
Before using the Soft Concept solution
8:45 AM
Seeking participants for a product test or consumer study.
❌ Long and complex recruitment
10:30
Organization and distribution of a questionnaire or test to users.
❌ Time-consuming test setup
1:30 PM
Collection and consolidation of feedback from different sources.
❌ Data is scattered and difficult to consolidate
3:00 PM
Manual analysis of results to understand consumer reactions.
❌ Slow and poorly automated analysis
5:00 PM
Preparing a report to present the results to the product and management teams.
❌ Insights available late
Managing tests and data takes a lot of time before the results can be used.
With the Soft Concept product panel and testing solution
9:00 AM
Rapid selection of a target panel for a product test.
🟢 Panel available immediately
10:00
Launch a questionnaire or user test in just a few clicks.
🟢 Product tests launched in minutes
1:30 PM
Viewing results in real time on interactive dashboards.
🟢 Results available instantly
3:00 PM
Analysis of consumer feedback and identification of areas for improvement.
🟢 Rapid identification of user expectations
5:00 PM
Sharing insights with product teams to adjust the strategy.
🟢 Faster product decisions
Product teams can focus on innovation and product improvement.
Accelerate product innovation
With Soft Concept solutions, product and R&D managers can:
✓ quickly test new ideas or concepts
✓ collect reliable consumer feedback
✓ Identify improvements to be made to the products
✓ Make decisions based on concrete data
Move from product testing to user-driven innovation.
Use case: The Panel solution in action
FAQ — Product and Innovation Testing Panel
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Is the solution suitable for different types of product testing?
Yes: usage testing, concept testing, packaging testing, post-launch, product satisfaction, etc.
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Can we precisely target the panelists?
Yes, thanks to detailed profiling and multi-criteria queries.
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How to optimize the participation rate?
Thanks to scheduled broadcasting, automatic reminders, panelist portal and incentives.
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How does AI improve analysis?
It speeds up the processing of results and highlights trends invisible to the naked eye.
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Can large panels be managed?
Yes, the solution is designed to handle large volumes of participants and responses.
Ready to accelerate your innovation?
Let's discuss your needs to identify the most suitable solution.
Free 14-day trial, no credit card required.
