Product Panel Management and Testing Software
Product panels and tests
adapted to each of your challenges
A product can be perfectly designed… without being adopted.
Product data should inform your decisions Before the market, and not afterwards.
With Soft Concept, you test, analyze and adjust continuously.
AI transforms user feedback into immediately actionable insights.
Create questionnaires that reflect your brand image.
Build custom forms that adhere to your brand guidelines.
✔ Import Word/Excel questions
✔ Structure using drag & drop
✔ Generate questions via AI based on the product being tested.
Distribute your questionnaires to your panel accurately
Target exactly the profiles you need with advanced multi-criteria targeting:
✔ sociodemographics
✔ behaviors
✔ habits
✔ Participation history.
You manage your panel via a dedicated portal and simplify the management of invitations.
Analyze the results with artificial intelligence
AI allows you to save time and better see what really matters.
It automatically detects:
✔ Emerging trends
✔ weak signals
✔ consumer insights
✔ Product opportunities.
You accelerate your decision-making and secure your innovation.
Engage your panel and highlight their commitment
A panel is a strategic asset.
But first, you have to retain his loyalty.
The Soft Concept solution integrates incentive and rewards management, including integration Pluslee, allowing panelists to convert their points into gift vouchers.
Use case: The Panel solution in action
Go further with a 360° view
Discover our complementary solutions.
FAQ — Product and Innovation Testing Panel
-
Is the solution suitable for different types of product testing?
Yes: usage testing, concept testing, packaging testing, post-launch, product satisfaction, etc.
-
Can we precisely target the panelists?
Yes, thanks to detailed profiling and multi-criteria queries.
-
How to optimize the participation rate?
Thanks to scheduled broadcasting, automatic reminders, panelist portal and incentives.
-
How does AI improve analysis?
It speeds up the processing of results and highlights trends invisible to the naked eye.
-
Can large panels be managed?
Yes, the solution is designed to handle large volumes of participants and responses.
Ready to accelerate your innovation?
Let's discuss your needs to identify the most suitable solution.
Free 14-day trial, no credit card required.
Surrey-Magazine
