Sensory evaluation
Product Panel & Testing
Analyze how consumers perceive your products.
Description of the need
Our client is a company in the agri-food sector developing new products for large-scale commercialization. Before their launch, the teams wanted to ensure that the sensory characteristics of the products met consumer expectations.
Several formulations were under development and it was necessary to compare their perception among consumers in order to identify the most appreciated version.
Internal assessments did not provide a representative view of market preferences.
The client was looking for a solution that would:
- To evaluate the sensory characteristics of a product
- To compare several formulations or variants
- To measure consumer preferences
- To identify the criteria influencing product appreciation
- To validate a recipe before commercial launch
The goal: to optimize products according to consumer expectations.
Proposed solution
We have implemented a sensory evaluation system with a panel of consumers corresponding to the target market for the product.
Participants are invited to test the products under defined conditions and then to answer a questionnaire to evaluate different sensory criteria.
Questionnaires allow us to measure several dimensions:
- The visual appearance of the product
- The smell or aroma
- The taste or the flavor
- The texture or consistency
- Overall product rating
Studies can be conducted in several ways:
- Consumer tests with product tasting
- Comparison of several recipes or variations
- Collection of quantitative and qualitative assessments
- Analysis of preferences according to consumer profiles
The responses are centralized in an analysis platform that allows:
- To compare the performance of the different formulations
- To identify the most appreciated characteristics
- To analyze the criteria influencing consumer preference
- To use feedback to improve products
This provides the R&D and marketing teams with concrete elements to guide their formulation choices.
Special Features
The questionnaires are designed to facilitate product evaluation by participants and to gather precise feedback on sensory perceptions.
Dashboards allow you to:
- To visualize preferences between different product variants
- To identify the sensory criteria influencing appreciation
- To analyze the results according to consumer profiles
- To formulate recommendations for improving products
This type of system allows companies to validate their formulations before launch and to optimize the product experience offered to consumers.
Such solutions can also be deployed as part of recipe testing, optimization of existing products, or comparisons with competing products.
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accuracy in identifying the formulation preferred by consumers
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improvement of satisfaction related to taste and texture
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of product failure risk thanks to sensory validation before launch
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FAQ — Product and Innovation Testing Panel
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Is the solution suitable for different types of product testing?
Yes: usage testing, concept testing, packaging testing, post-launch, product satisfaction, etc.
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Can we precisely target the panelists?
Yes, thanks to detailed profiling and multi-criteria queries.
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How to optimize the participation rate?
Thanks to scheduled broadcasting, automatic reminders, panelist portal and incentives.
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How does AI improve analysis?
It speeds up the processing of results and highlights trends invisible to the naked eye.
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Can large panels be managed?
Yes, the solution is designed to handle large volumes of participants and responses.
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