Launch study
Product Panel & Testing
Validate your product and strategy before launching it on the market.
Description of the need
Our client is a company preparing to launch a new product in its market. Before deploying a large-scale marketing strategy, the teams wanted to assess consumer perception of the product and identify factors that could influence its adoption.
Launching a new product represents a significant investment in terms of production, communication, and distribution. The company therefore wanted to ensure a smooth transition by gathering consumer feedback in order to adjust certain aspects of the offering if necessary.
The client was looking for a solution that would:
- To assess consumer interest in the new product
- To test the perception of the product and its positioning
- To identify potential obstacles to purchase
- To analyze the understanding of the offer and its benefits
- Having consumer insights to optimize the launch strategy
The objective: to maximize the chances of success of the product when it is launched on the market.
Proposed solution
We have implemented a launch study system with a sample of consumers corresponding to the target of the product.
Respondents discover the product and its features through visuals, descriptions or scenarios, then are invited to give their opinion via a structured questionnaire.
Questionnaires allow us to measure several key indicators:
- The interest generated by the product
- Understanding the positioning and benefits
- The attractiveness of the offer proposed
- Purchase intention
- The perception of price or competitive positioning
Studies can be conducted through several methods:
- Online survey of a consumer panel
- Questionnaire accessible on mobile, tablet or computer
- Analysis by consumer segment or marketing target
- Comparison with competing offers
The responses are centralized in an analysis platform that allows:
- To assess the product's adoption potential
- To identify the most attractive elements of the offer
- To analyze the obstacles or misunderstandings of consumers
- Adjusting the marketing strategy before launch
This provides marketing teams with valuable information to refine their strategy and prepare for product deployment.
Special Features
The questionnaires are designed to reproduce as closely as possible the conditions under which consumers discover the product in order to obtain feedback close to a real market situation.
Dashboards allow you to:
- To visualize consumer reactions to the product
- To identify the factors influencing purchase intention
- To analyze perceptions according to different consumer profiles
- To monitor key indicators related to the potential success of the launch
This type of system allows companies to reduce the risks associated with launching new products and to optimize their go-to-market strategy.
Such solutions can also be deployed as part of new product line launches, offer repositioning, or marketing campaign testing associated with a new product.
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accuracy in identifying the product's adoption potential
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improving consumers' understanding of the offer
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risk of launch failure reduced thanks to prior consumer studies
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FAQ — Product and Innovation Testing Panel
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Is the solution suitable for different types of product testing?
Yes: usage testing, concept testing, packaging testing, post-launch, product satisfaction, etc.
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Can we precisely target the panelists?
Yes, thanks to detailed profiling and multi-criteria queries.
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How to optimize the participation rate?
Thanks to scheduled broadcasting, automatic reminders, panelist portal and incentives.
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How does AI improve analysis?
It speeds up the processing of results and highlights trends invisible to the naked eye.
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Can large panels be managed?
Yes, the solution is designed to handle large volumes of participants and responses.
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