To understand
the experiments.
Acting with impact
Transform your data into high-value decisions with collection and analysis software that integrates artificial intelligence at every stage: from intelligent collection to advanced analysis, to fully reveal what it can bring to your business.
Decision-making data
Move from insight to action
Today, data is everywhere… but too often unused. At Soft Concept, we capture it where it originates: customers, employees, the field, product usage.
Thanks to our platforms and integrated AI, we transform your data into clear and actionable insights.
Objective: to decide faster, prioritize better, and reduce risks.
Our business solutions
A unified approach to all your company's experiences
A company's experience isn't limited to the customer experience. Everything is connected: internal organization, product adoption, and the reality on the ground. Internal dysfunction always ends up being felt externally.
That's why we designed 4 complementary solutions, where data is truly born.
Customer satisfaction
Stop the irritants, analyze the verbatim comments and improve the customer experience.
Employee experience
Measure engagement, detect weak signals and manage your social climate.
Product Panel & Testing
Test your assumptions against real-world usage and secure your innovation decisions.
Mobile & field collection
Collect reliable data from the field, in real time, and automate your workflows.
Our customized business platforms
Do you want personalized support?
Let Soft Concept support you and benefit from over 40 years of expertise in creating tailor-made web platforms to manage your data and business processes.
Embrace AI
Artificial intelligence in the service of decision-making
We integrate AI at every stage to transform analytics into a strategic advantage.
✔ Optimized question wording
✔ Automatic analysis of responses
✔ Detection of trends and irritants
✔ Alerts on weak signals
✔ Prioritizing actions
You make decisions faster, with greater reliability.
Professionals ready to listen to you
Over 40 years of expertise at the service of your data
Soft Concept has been providing support for several decades:
✔ research institutes
✔ large companies
✔ multi-site organizations
✔ public and private actors
Our value is not solely technological:
We bring solid industry expertise to build truly effective systems.
Soft Concept has been supporting us for over 10 years in the execution of our "marketing research" projects.
Their regularly updated tools perfectly meet the expectations of a research institute.
The team is friendly, available and attentive to our needs.
Bruno David
Director at SYMETRIS
A responsive support service that handles all requests within a very reasonable timeframe. The answers provided are precise and resolve the issues encountered. They genuinely take customer feedback into account to develop their tools based on business needs.
Ericka Merion
Associate Director at QualiStatFAQ — Soft Concept Solutions and Decision-Making Data
-
What types of software does Soft Concept offer?
Soft Concept offers a complete suite for collecting, analyzing and utilizing data, with modules dedicated to customer satisfaction, employee experience, product testing and field data collection.
-
What collection methods are available?
Soft Concept solutions enable data collection via web, mobile, QR code, telephone, paper, or hybrid devices.
-
Is artificial intelligence included?
Yes. AI is integrated into the platform but requires voluntary activation (consent), in accordance with privacy requirements.
-
Which sectors use Soft Concept?
Our solutions are used in many sectors: retail, transport, health, industry, services, tourism, training and government.
-
Does Soft Concept offer customized support?
Yes. We support our clients in the design, deployment, analysis and reporting, and also offer customized business platforms.
A problem to solve?
Let's discuss your needs to identify the most suitable solution.
Free 14-day trial, no credit card required.
Surrey-Magazine
