Test Packaging
Product Panel & Testing
Evaluate the impact of your packaging before putting it on the market.
Description of the need
Our client is a company that markets consumer goods and wishes to evaluate the performance of several packaging concepts before their launch.
In a highly competitive retail environment, marketing teams wanted to ensure that the proposed packaging was visible, understandable, and appealing to consumers. Until now, creative choices had relied primarily on internal decisions, with little direct feedback from the target audience.
The client was looking for a solution that would:
- Compare several packaging options before making a decision.
- To assess the visual appeal of the concepts
- To measure the understanding of the information on the packaging
- To identify the differentiating or blocking elements
- To have consumer insights to guide marketing choices
The objective: to secure the product launch by validating the most effective packaging with the target audience.
Proposed solution
We have implemented a packaging testing system with a sample of consumers belonging to the target market for the product.
Respondents are asked to evaluate one or more packaging concepts based on visuals, scenarios, or comparisons in a choice context.
Questionnaires allow us to measure several key dimensions:
- The overall attractiveness of the packaging
- Shelf visibility
- Understanding the product's supply and benefits
- Consistency with brand image
- The purchase intention generated by the packaging
Studies can be administered through several modalities:
- Online survey of a targeted panel
- Test on smartphone, tablet or computer
- Comparison of several concepts in the same questionnaire
- Competitive analysis with other packaging on the market
The responses are centralized in an analysis platform that allows:
- To compare the performance of the different concepts tested
- To identify the most attractive or the most confusing elements
- To analyze preferences by consumer profile
- To use verbatim transcripts to understand reactions
- To formulate recommendations before the design is finalized
This provides marketing teams with concrete elements to guide their creative decisions and limit risks before going to market.
Special Features
The questionnaires are designed to reproduce as closely as possible the real conditions of perception of the packaging, in order to obtain feedback close to the consumer experience.
Dashboards allow you to:
- To quickly visualize the best-rated concepts
- To identify the design elements that enhance attractiveness
- To identify obstacles related to comprehension or readability
- To compare performance according to profiles or segments
This type of system allows brands to validate their packaging choices in advance and optimize their impact at the time of launch.
Such solutions can also be deployed as part of visual identity redesigns, product range launches, product innovation testing, or comparative analyses against the competition.
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precision in choosing the most effective packaging concept
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improving consumer understanding of the product
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reducing the risk of creative errors before launch through consumer testing
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FAQ — Product and Innovation Testing Panel
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Is the solution suitable for different types of product testing?
Yes: usage testing, concept testing, packaging testing, post-launch, product satisfaction, etc.
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Can we precisely target the panelists?
Yes, thanks to detailed profiling and multi-criteria queries.
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How to optimize the participation rate?
Thanks to scheduled broadcasting, automatic reminders, panelist portal and incentives.
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How does AI improve analysis?
It speeds up the processing of results and highlights trends invisible to the naked eye.
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Can large panels be managed?
Yes, the solution is designed to handle large volumes of participants and responses.
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