Product satisfaction
Product Panel & Testing
Analyze how consumers perceive your products.
Description of the need
Our client is a company that markets products to the general public and wants to better understand customer satisfaction after use.
Although the teams had data on sales and commercial performance, they lacked precise information on consumer perception of the products: perceived quality, ease of use, unmet expectations or areas for improvement.
Customer feedback was primarily collected through customer service or complaints, which did not provide a complete and representative view of the product experience.
The client was looking for a solution that would:
- To measure consumer satisfaction after using the product
- To identify strengths and areas for improvement
- To understand user expectations
- To assess the perception of product quality
- To track the evolution of satisfaction over time
The goal: to improve products and enhance consumer satisfaction.
Proposed solution
We have implemented a product satisfaction survey system with consumers who have used the product.
The questionnaires are distributed via several channels depending on the systems put in place:
- Email sent after purchase or after use of the product
- Online survey of a consumer panel
- QR code present on the product packaging
- Questionnaire accessible on mobile, tablet or computer
Questionnaires allow us to measure several indicators:
- Overall satisfaction with the product
- The perception of quality
- Ease of use
- Alignment with consumer expectations
- Intention to repurchase or recommend
The responses are centralized in an analysis platform that allows:
- To identify the product's strengths
- To analyze the elements generating dissatisfaction
- To study consumer comments and feedback
- To compare perceptions according to user profiles
- To track the evolution of satisfaction over time
This provides marketing and R&D teams with valuable information to improve their products and meet market expectations.
Special Features
The questionnaires are designed to gather accurate feedback on the product usage experience while remaining quick to complete.
Dashboards allow you to:
- To identify the criteria influencing consumer satisfaction
- To quickly identify areas for product improvement
- To analyze perceptions according to different consumer segments
- To monitor the evolution of indicators after product improvement
This type of system allows companies to improve their products based on real consumer experience.
Such solutions can also be deployed as part of improvements to existing products, post-launch satisfaction monitoring, or comparative analyses with competing products.
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improving product satisfaction after taking consumer feedback into account
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increase in repurchase intention
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usage problems identified after analysis of user feedback
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FAQ — Product and Innovation Testing Panel
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Is the solution suitable for different types of product testing?
Yes: usage testing, concept testing, packaging testing, post-launch, product satisfaction, etc.
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Can we precisely target the panelists?
Yes, thanks to detailed profiling and multi-criteria queries.
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How to optimize the participation rate?
Thanks to scheduled broadcasting, automatic reminders, panelist portal and incentives.
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How does AI improve analysis?
It speeds up the processing of results and highlights trends invisible to the naked eye.
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Can large panels be managed?
Yes, the solution is designed to handle large volumes of participants and responses.
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