Measuring brand awareness and image
Customer satisfaction
Monitor your brand perception and the evolution of your reputation.
Description of the need
Our client is a national company operating in a highly competitive market. The company regularly conducts communication campaigns and wants to measure their impact on brand awareness and image.
Until now, marketing teams had partial data from various one-off studies, making it difficult to track changes in brand perception over time.
The client was looking for a solution that would:
- To measure spontaneous and aided brand awareness
- To understand the image associated with the company and its offers
- To assess the impact of communication campaigns
- To identify the strengths and areas for improvement perceived by the public
- To compare the brand's perception in relation to its competitors
The objective: to have reliable indicators to guide the brand strategy and track its evolution over time.
Proposed solution
We have implemented a brand awareness study system based on surveys distributed to a representative sample of the target population.
Questionnaires allow us to measure various key indicators:
- Spontaneous brand awareness
- Assisted fame
- The perceived image of the brand
- The associated values and attributes
- The intention to recommend or purchase
Surveys can be administered via several data collection methods:
- Online surveys with consumer panels
- Distribution via email or social media
- Mobile or web surveys optimized for all devices
The collected data is centralized in an analysis platform that allows:
- Monitoring the evolution of indicators over time
- Comparison with main competitors
- Analysis by population segment or marketing target
- The study of perceptions associated with the brand
This gives marketing teams a clear view of the brand's position in its market.
Special Features
The questionnaires are designed to identify both brand visibility and associated perceptions (quality, innovation, trust, proximity, etc.).
Dashboards allow you to:
- To track the evolution of brand awareness after a communication campaign
- To identify the attributes that differentiate the brand from its competitors
- To understand consumer expectations
- To analyze the differences in perception according to target audiences or territories
This system allows marketing teams to guide their communication strategies and strengthen brand positioning.
Such studies can also be deployed in the context of product launches, brand repositionings or regular monitoring of the company's image in its market.
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visibility measured after communication campaigns
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brand awareness improvement
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speed in analyzing and monitoring brand image
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FAQ — Customer satisfaction, NPS and customer experience
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Who is the Soft Concept Customer Satisfaction solution aimed at?
It is aimed at companies in all sectors wishing to structure a CX approach and industrialize the collection and analysis of the Voice of the Customer.
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Does the platform integrate into an existing CX system?
Yes. It can complement or strengthen an already structured system without disrupting your processes.
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Are technical skills required?
No. The creation, distribution and management of surveys is designed to be used directly by CX teams.
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How does AI add value?
It helps to formulate the right questions, automatically analyze the answers, detect trends, and trigger alerts on weak signals.
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Is the solution suitable for large volumes?
Yes. It is designed to handle large volumes of responses and verbatim comments, while maintaining fast analysis.
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