Salon E-Marketing Paris 2020

WEB reporting applications

Web reporting

Reporting in real time

Reporting in real time is not a new idea. This is an essential application for companies to work well, as well in the management fields as in the commercial or industrial monitoring. Many CRM and Datawarehouse tools were developed to manage the information mass useful to the management of the firm. These applications are destined to computing teams and big accounts consulting and enable the users to quickly quit dashboards with numbers with a simple request.

An increasing demand in the surveys’ world

In the marketing surveys’ world, the demand for reporting in real time is highly present and comes from both customers and surveys’ professionals: customers want to faster benefit from the treatments and explore them according to their chosen criteria while survey designers want to enable customers to make the details’ boards that he/she would need in addition to given analyses at the end of a survey.
In many services, the propagation of satisfaction barometers (marketing, audit, quality, training, HR…) creates needs of a quick and permanent access to results with the ability to display them per region, service, product, period, etc.

Highly heterogeneous solutions

The likely techniques to enable this dynamic reporting were quite limited until today. Usual reporting tools cited above were not really adapted to the surveys’ world (both in terms of functionalities and cost of application).
The three main strategies designed by institutes and companies consisted in:

- Online upload the results from the treatment software by regularly updating them.
- Add a touch of dynamism through an internal specific computing development or via an external service provider.
- Equip the customer with a treatment tool more or less trained in order to enable it to give the result by itself.

First strategy (static publication) does not bring anything new and simply correspond to a provision of defined treatments on a modern support. It demands that the treatment software is able to produce results into HTML format, in order to avoid tedious work of boards’ rearrangement in that format.
The second strategy (development on demand) enables the final customer to have a real dynamism but limits are quickly reached because of the needed computing investments costs. Many developments like this are presented as tools but they struggle to generalize themselves and have to be used for delimited utilizations.
The third strategy (equipment) enables to give a real treatment power to the final customer, but this creates risks such a wrong utilization of data and treatments, and a training to control the tools is needed. Moreover, it does not enable a dynamic access to data during a survey for instance.

WEB Reports, online dynamic and personificable reporting

A new generation of tools is already in place on the market of online reporting of surveys’ results with the democratization of WEB Reports software edited by Soft Concept. This innovative tool that corresponds to a need not yet satisfied implants itself really quickly in the big accounts (SNCF, Crédit Lyonnais, Axa…) and in some surveys’ institutes (Orphée…).
With WEB Reports, we can think about quickly generate real interactive applications of dynamic access to results of all kinds of surveys or barometers. The final user can consult the results through a browser. The internet application or intranet application that he/she accesses enables him/her to ask for selections in which he/she is interested, by identifying him/herself. It is simple and convivial and it has the ergonomics of a classical website (menu on the side or above, links to be clicked, etc.).
With this kind of tools, the surveys’ professional can propose a dynamic support and additional to the paper by being sure to manage it in a short time (some hours or some days in total autonomy without any computing development). However, a WEB Reports application can take models of pages realized by webmasters or given by the customer for a more important personalization. It is also able to take specific developments previously realized or to integrate “house made” methods.

The cast-off limits

WEB Reports enables to integrate several data sources such as several years of history parallel to an online survey or a phone survey. The aftercare of solutions is made in real time. Barriers enable to limit the access according to threshold and periods that may be previously defined. It is able to regularly inject data coming from other sources (optical reading, face to face inputs…). WEB Reports also brings a big safety into accesses. A director or a region cannot accede to results of another region and the national director disposes of the synthetic results per region.

Working principle and used technologies

A WEB Reports application does almost not comprise boards of static numbers. It conversely is built of a set of personalized treatments demands, the associated data, the browsing screens in the results into web format (that generally use the graphical chart of the customer) and especially of the dynamic treatment engine that instantaneously answer to demands of the customer selection, from the simple crossing to advanced mappings.

- Treatments definition: First step consists in designing a set of selections (boards and graphics) with a treatment tool such as ETHNOS or STAT’Mania DataMining on our own PC. These tools enable to effectively define several treatments demands, to determine several presentations for each selection (boards, graphics, indicators, colors…) and to reorganize them into report pages and dashboards. It also is interesting to define selection criteria parallel to the selections, which will be able to be applied to the set of treatments or to a précised selection.
- Data format: Every formats managed by treatments tools can be linked to WEB Reports. This comes from binary files and Ascii to Excel files, DBase, Access, OMR Manager (optical reading), CAPI, CATI. It is possible to couple WEB Reports to an online survey. Treatments take the new data into account for each addition or modification of an observation or an individual.
- Accesses organization and users declaration: The WEB Reports user must define who are the users, what are the intended treatments (actual and future) for each and what treatments are forbidden (for instance, the result of another region). This preliminary work is needed for a clarification and a simplification of the architecture (gathering of similar treatments that differ by a selection criterion…).
- Creation of pages to access to the treatments and to the selection criteria: In WEB Reports, the survey responsible person builds the general arborescence of the application in an assisted way, by defining different options enabling to realize the 3 basis operations or a combination of these operations: display a treatment, apply a selection criterion, pass to another menu. Other options enable to associate Web pages, link, multimedia…
- Utilization of the graphical chart: WEB Reports is furnished with models of access pages enabling to respect the wanted graphical chart by changing logos and colors. The survey responsible person also can use the patterns given by the customer.
- Starting: Once the setup of the WEB Reports application is made, the survey responsible person can test it on his/her own device or on the local network before laying it on the Web. When it is laid on, the survey responsible person can put its application on the standard Web server with all the links without using complementary products.