Glossary of Marketing Studies and Research
The idea of UX (user experience) is to evaluate user
satisfaction for a product or service, in order to improve the product or service, its
presentation or access mode.
User Experience concerns visibility, accessibility, perception, coherence, usefulness and
user feelings regarding ergonomic qualities and functions of the product in question.
A good user experience leads to satisfaction, sales performance and brand awareness. This
notion is followed-up by marketing, communication and design professionals, especially in the
digital field.
User Experience is about ergonomics, technique and emotions at the same time.