Dernier numéro de Survey Magazine

User Centric

User Centric studies are online observation solutions of a specific sample of internet users over time. First audience measures of internet users behavior were Site Centric, focusing on global indicators of behavior of all visitors (sites consulted, click rate, path in the website, navigation behavior, sales statistics). User Centric studies aim to understand behavior of representative samples of visitors, recruited on the website or through access panels.