Hors-Série IA 2020



Persona

A persona is a representation of a fictive character, voluntarily stereotyped, that enables marketers to define existing or potential interactions between a consumer and its environment (company, product, service,brand, action, relations, emotions).
Building a persona is a good mean to bring insight on behavior, expectations and needs of customers and consumers. This method is commonly used to adapt a project to different types of users.