Glossary of Marketing Studies and Research
- Home
- Glossary P
- Packaging test
Packaging test
Packaging tests use techniques such as eye-tracking or tachistoscopes in order to enable the researcher to measure effectiveness of the packaging of a product on an individual (easy operation, visual sensitivity...).
A Propos de Nous
Survey-Magazine vous apporte un approfondissement unique sur
les techniques et les méthodologies de collecte et d'analyse de données.
Contactez-nous : contact@surveymag.eu
Newsletter
© Copyright 2024 Soft Concept Mentions légales