Glossary of Marketing Studies and Research
In statistics of consumtion, the market basket is a concept used by research organisms to evaluate price evolution. According to Insee (French national institute of statistics and economic research), a market basket consists of the products and services used by a household (excluding credits and major investments).
There are several market baskets according to the social and professional category of the person.
The composition of market basket influences price evolution observed.
Trade unions and consumer organizations often create their own market baskets.
Market basket is also called commodity bundle.