Hors-Série IA 2020



In-store intercepts

The In-store intercepts method is to interview customers directly on the store, in order to know about their satisfaction before buying, during the purchase and after. In that way, emotional criteria is taken into account and collected during the research. We can learn about their feelings thanks to qualitative questions (such as what did you feel...?). Today, these qualitative answers are easily processed using software such as Soft Concept's, that enables researchers to process textual data, verbatim...