Glossary of Marketing Studies and Research
Data analysis software is designed for processing, analyzing and presenting a dataset. This software should ease the input of data, either through a scan system for paper surveys, either through automatic data transfer from collecting tools for digital systems.
In addition to the sorting of data and analysis, this software often have the ability to generate reports of study results or they allow the export of analysis tools (tables, graphs) to any conventional office program.
Web-Reporting is the latest technology of report production. It allows a dynamic processing of information in order to publish online report pages updated automatically.
In the survey field, data analysis software such as Ethnos are essential today for conducting a good study approach and obtaining significant results.