Hors-Série IA 2020



Customer Relationship

Exchanges between a brand or company and its customers on all markets regardless of the type of the mean of communication used.
The concept of customer relationship is becoming wider integrating interactions with all kind of public.
In the digital world companies are increasing brand communication and contact points : website, mobile applications, Facebook, Twitter, Instagram… Customer relationship is a strategic issue that goes beyond the « contact center ». It is a shared concern between all departments and collaborators of the company.