Hors-Série IA 2020



Custom online panel

Custom online panel or Access panel is a group or pre-selected respondents that have agreed to participate in surveys, generally online.
First, respondents fill in a « profile » questionnaire, essentially with demographic data (gender, age…), life style or their consumption habits.
These results allow research companies to easily target the population they would like to consult. This represents significant gains of costs and time.