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Crowdsourcing is using creativity, knowledge and know-how from internet users to create quality content, rapidly updated and useful for the whole community.
These tasks were traditionally carreid out by employees or entrepreneurs.

Google and Wikipedia use this technique.

class="definition"This technique enables to collect data according to a precise objective : customers needs, satisfaction, preferences…
Also called collaborative marketing, this method is applied in many companies regardless of size.
They use the strength of the group to design their products, services, advertising and packaging.

Today this method is not restricted to the marketing field. It enables companies to gather professional ideas : employees, collaborators and partners.