Salon E-Marketing Paris 2020



CAGI (Computer Assisted Group Interviews)

CAGI (Computer Assisted Group Interviews) are computerized interview conducted in meetings with electronic voting boxes. Participants follow the questionnaire by means of a projected slideshow and they input their answers using a voting box that transfer responses to the interviewer in real time by means of a radio waves receiver. This method is commonly used in group marketing interviews, in commercial interviews, general meetings and in training sessions.