Data Marketing 2019



Biometric Research

Biometric Research is a technology increasingly used in the field of research and neuromarketing.
The objective of this technique is to deeply understand motivations of consumer through the exploration of human brain.
In that way this approach enables the researcher to access raw data, not being modified by words.

Today, this technique is developed especially by large american companies because cost of using is very high due to the need of making IRM tests for respondents.