Glossary of Marketing Studies and Research
Augmented reality is a technology allowing to insert virtual objects (2D or 3D) in a real background.
These elements would be visible by the mean of a webcam, smartphone or tablet.
There has been much talk about AR with the launch of Google Glasses. These new generation glasses will enable the user to benefit from this technology without using their smartphones.
This technology applied to marketing research will enable researchers to ask questions to consumers when shopping.