Sensory analisis

Sensory analisis

Sensory analisis is a marketing approach aimng to analyze organoleptic characteristics of a product, meaning product criteria that can be experienced by senses (sight, hearing, touch, taste, smell).
This approach is useful in the launch of new products (packaging, price, name of the product…) or to compare a product against the competition. Used in the final phase of launching a product, it highlights possible areas of improvement.

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