dimanche, août 25, 2019

Inbound Marketing

Inbound Marketing Inbound marketing is a strategy implemented by a company in order to be found by the customer. This practice developed with the huge flow...

B to E

B to E B to E is the acronym for "Business to Employees" which designates relations between a company and its employees. This is also referred...

Dichotomous Question

Dichotomous Qualitative Question There are several types of qualitative questions. The simplest type is the dichotomous question. The dichotomous question is a question in which the...

Eye tracking

Eye-trackingParfois nommé « oculométrie », l’Eye Tracking est un outil qui sert à mesurer le mouvement des yeux. Les professionnels du marketing vont alors...

Erreurs-types

Erreurs-typesLa conclusion retenue (rejet ou non de l'hypothèse H0) est établie avec une certaine probabilité d'erreur. Lorsque le test conduit à rejeter l'hypothèse...

Corporate image research

Corporate image research A Corporate image research is a research on the perception people have on a company or its role in a community. Brand image...

Hosting ecológico

Hosting ecológico El hosting ecológico o hosting verde es el hosting Internet que favorece tecnologías ecológicas para reducir el impacto de éstas en el medio...

Customer journey

Customer journey Standard journey of the customer in its interactions with a brand or a company, regardless of the channels. Customer journey varies depending on...

Marketing mix

Marketing mix Marketing mix is the set of variables available for a company in order to influence customer behavior. These variables are grouped into 4...

Benchmark

Benchmark Benchmark means reference point. In marketing, it means more specifically a reference point to evaluate performance. It is also a marketing technique in which...