{"id":8976,"date":"2026-03-05T17:44:30","date_gmt":"2026-03-05T17:44:30","guid":{"rendered":"https:\/\/nwvbjzy.cluster100.hosting.ovh.net\/?page_id=8976"},"modified":"2026-04-02T15:28:02","modified_gmt":"2026-04-02T15:28:02","slug":"analyse-irritants-parcours","status":"publish","type":"page","link":"https:\/\/www.soft-concept.com\/en\/analyse-irritants-parcours\/","title":{"rendered":"Analysis of pain points in the customer journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8976\" class=\"elementor elementor-8976\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19636fe3 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"19636fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36f26c87 e-con-full background-gap-x e-flex animejs-disable e-con e-child\" data-id=\"36f26c87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20aa000 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"20aa000\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691a4203 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"691a4203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h1 class=\"title tg-element-title mb-0 \">Analyse des irritants du parcours client<\/h1>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad0ee01 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"2ad0ee01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Satisfaction client<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-511d9b19 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"511d9b19\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-162ba7d2 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"162ba7d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">D\u00e9tectez les points de friction \u00e0 chaque \u00e9tape de l\u2019exp\u00e9rience.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e7dfed4 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"1e7dfed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21f716c7 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"21f716c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Description du besoin<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515b47a7 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"515b47a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Notre client est une entreprise disposant de plusieurs canaux de relation avec ses clients : site web, application mobile, service client et r\u00e9seau de points de vente.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623dd9ac animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"623dd9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Malgr\u00e9 de bons indicateurs commerciaux, l\u2019entreprise observait un volume important de r\u00e9clamations et d\u2019abandons dans certaines \u00e9tapes du parcours client. Les \u00e9quipes avaient cependant des difficult\u00e9s \u00e0 identifier pr\u00e9cis\u00e9ment les points de friction et \u00e0 comprendre les causes de ces insatisfactions.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db15d4 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"6db15d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les donn\u00e9es disponibles \u00e9taient dispers\u00e9es entre diff\u00e9rents services (marketing, service client, digital), rendant difficile l\u2019analyse globale de l\u2019exp\u00e9rience v\u00e9cue par les clients.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1b51ce animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"1f1b51ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Le client recherchait une solution permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d6ac12d e-con-full e-flex animejs-disable e-con e-child\" data-id=\"6d6ac12d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b582ba5 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"1b582ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les \u00e9tapes du parcours g\u00e9n\u00e9rant le plus d\u2019insatisfaction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comprendre les irritants rencontr\u00e9s par les clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De mesurer la satisfaction \u00e0 diff\u00e9rents moments du parcours<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De prioriser les actions d\u2019am\u00e9lioration<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De suivre l\u2019\u00e9volution des irritants dans le temps<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177cb2b8 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"177cb2b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">L\u2019objectif : mieux comprendre l\u2019exp\u00e9rience r\u00e9elle des clients afin d\u2019optimiser les parcours et am\u00e9liorer la satisfaction globale.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ab11bd e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"11ab11bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b93903 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"64b93903\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Solution propos\u00e9e<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3868c animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"4d3868c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Nous avons mis en place un dispositif d\u2019analyse du parcours client bas\u00e9 sur des enqu\u00eates cibl\u00e9es \u00e0 diff\u00e9rents moments de l\u2019exp\u00e9rience.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d2b56 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"20d2b56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les questionnaires sont d\u00e9clench\u00e9s \u00e0 des \u00e9tapes cl\u00e9s du parcours :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-505e1852 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"505e1852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-175ef748 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"175ef748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apr\u00e8s une navigation ou un achat sur le site web<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apr\u00e8s une interaction avec le service client<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apr\u00e8s une visite en point de vente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apr\u00e8s la r\u00e9ception d\u2019un produit ou l\u2019utilisation d\u2019un service<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-260c9261 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"260c9261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les enqu\u00eates permettent de mesurer :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11839f2 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"11839f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c492218 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"3c492218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La facilit\u00e9 du parcours<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La compr\u00e9hension des offres et des informations<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les difficult\u00e9s rencontr\u00e9es lors des diff\u00e9rentes \u00e9tapes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La satisfaction globale de l\u2019exp\u00e9rience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e48e4bf animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"e48e4bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les donn\u00e9es collect\u00e9es sont centralis\u00e9es dans une plateforme d\u2019analyse permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43c5c7b7 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"43c5c7b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42c489be offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"42c489be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les \u00e9tapes du parcours g\u00e9n\u00e9rant le plus d\u2019insatisfaction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019analyser les commentaires clients pour d\u00e9tecter les irritants r\u00e9currents<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comparer les performances entre canaux ou parcours<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De suivre l\u2019\u00e9volution des indicateurs apr\u00e8s la mise en place d\u2019actions correctives<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ffc2d2 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"22ffc2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les \u00e9quipes disposent ainsi d\u2019une vision claire des points de friction et des priorit\u00e9s d\u2019am\u00e9lioration.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4acd171d e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"4acd171d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42162419 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"42162419\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Particularit\u00e9s<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4efa74c animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"4efa74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Le dispositif permet de croiser les donn\u00e9es de satisfaction avec les diff\u00e9rentes \u00e9tapes du parcours client afin d\u2019identifier pr\u00e9cis\u00e9ment les moments critiques.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8a7508 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"6d8a7508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les tableaux de bord offrent :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f14afd1 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"f14afd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1edf3e70 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"1edf3e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une visualisation des \u00e9tapes les plus probl\u00e9matiques du parcours<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une analyse des motifs d\u2019insatisfaction les plus fr\u00e9quents<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Une identification des irritants par canal ou type d\u2019interaction<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un suivi de l\u2019impact des actions d\u2019am\u00e9lioration mises en place<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b651e animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"d0b651e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Ce type de dispositif permet aux entreprises d\u2019am\u00e9liorer en continu l\u2019exp\u00e9rience client en se basant sur les retours r\u00e9els des utilisateurs.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f239bd animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"34f239bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">De telles solutions peuvent \u00e9galement \u00eatre mises en place dans des parcours digitaux, des parcours d\u2019achat en magasin ou des parcours de relation client afin d\u2019optimiser chaque point de contact avec les clients.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-753cef7 e-grid e-con-full animejs-disable e-con e-child\" data-id=\"753cef7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4c32b7f e-con-full e-flex animejs-disable e-con e-child\" data-id=\"4c32b7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c38ed65 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"c38ed65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"35\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef69d30 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"ef69d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de r\u00e9clamations clients apr\u00e8s identification des irritants<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a9c65f e-con-full e-flex animejs-disable e-con e-child\" data-id=\"2a9c65f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56bce6 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"f56bce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56b345 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"d56b345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de rapidit\u00e9 pour d\u00e9tecter les points de friction du parcours<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-779c254 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"779c254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c8dbd animejs-disable elementor-widget elementor-widget-counter\" data-id=\"c9c8dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c1dc5 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"82c1dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">d\u2019am\u00e9lioration de la satisfaction sur les \u00e9tapes cl\u00e9s du parcours<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e439117 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"e439117\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6faffd87 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"6faffd87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a6a9f e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"9a6a9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45bc118a animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"45bc118a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Voir nos autres cas d'usages sur la Satisfaction Client<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d629324 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"d629324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png\" alt=\"Image\">\r\n                                    <a href=\"\/enquetes-nps-multi-canaux\/\" class=\"position-cover\" data-caption=\"Enqu\u00eates NPS multi-canaux\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/enquetes-nps-multi-canaux\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Enqu\u00eates NPS multi-canaux<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/enquetes-nps-multi-canaux\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/satisfaction-client.png\" alt=\"Image\">\r\n                                    <a href=\"\/mesure-post-interaction\/\" class=\"position-cover\" data-caption=\"Mesure post-interaction\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/mesure-post-interaction\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Mesure post-interaction<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/mesure-post-interaction\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/notoriete-entreprise.png\" alt=\"Image\">\r\n                                    <a href=\"\/mesure-notoriete\/\" class=\"position-cover\" data-caption=\"Mesure notori\u00e9t\u00e9 \/ image\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/mesure-notoriete\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Mesure notori\u00e9t\u00e9 \/ image<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/mesure-notoriete\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/sav.png\" alt=\"Image\">\r\n                                    <a href=\"\/feedbacks-sav\/\" class=\"position-cover\" data-caption=\"Feedbacks SAV \/ r\u00e9clamations\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/feedbacks-sav\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Feedbacks SAV \/ r\u00e9clamations<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/feedbacks-sav\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/satisfaction-retail.png\" alt=\"Image\">\r\n                                    <a href=\"\/satisfaction-retail\/\" class=\"position-cover\" data-caption=\"Satisfaction retail \/ agences \/ sites\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/satisfaction-retail\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Satisfaction retail \/ agences \/ sites<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/satisfaction-retail\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cf1cc8 animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"72cf1cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/cas-dusage\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Voir tous nos cas d'usage<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a2c37 e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"b2a2c37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-306a58bc animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"306a58bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">D\u00e9couvrez nos livres blancs<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fd7a9 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"c3fd7a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-magasin.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11221\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es en magasin\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Retail<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11221\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es en magasin<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11221\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-bailleur.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11241\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es pour les bailleurs\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Bailleur<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11241\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es pour les bailleurs<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11241\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-sante.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12035\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Sant\u00e9<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12035\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12035\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-toursime.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12040\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le secteur du tourisme\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Tourisme<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12040\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le secteur du tourisme<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12040\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-transport.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12045\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le transport\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Transport<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12045\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le transport<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12045\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-collecte-mobile.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12050\" class=\"position-cover\" data-caption=\"La r\u00e9volution de la digitalisation terrain\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Collecte Mobile<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12050\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>La r\u00e9volution de la digitalisation terrain<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12050\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15ec9bda e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"15ec9bda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14578424 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"14578424\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375e4aa5 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"375e4aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Allez plus loin avec une vision 360\u00b0<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418ce0c0 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"418ce0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">D\u00e9couvrez tous nos logiciels.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30e06db0 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"30e06db0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25c590ab shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"25c590ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n       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\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c9ddc7 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"74c9ddc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/panel-manager\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Panel Manager                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a91125d shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"7a91125d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n     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data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bfc4c5 animejs-onview e-con-full e-flex animejs-element e-con e-child\" data-id=\"1bfc4c5\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -200; loop: false; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 100\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65fa265c animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"65fa265c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">FAQ \u2014 Satisfaction client, NPS et exp\u00e9rience client<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4244b8f9 animejs-disable elementor-widget elementor-widget-genix-faq\" data-id=\"4244b8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"genix-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n            <ul class=\"gap-1\" data-uc-accordion=\"targets: > li;\">\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">\u00c0 qui s\u2019adresse la solution Satisfaction Client Soft Concept ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Elle s\u2019adresse aux entreprises de tous secteurs souhaitant structurer une d\u00e9marche CX et industrialiser la collecte et l\u2019analyse de la Voix du Client.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">La plateforme s\u2019int\u00e8gre-t-elle dans un dispositif CX existant ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui. Elle peut compl\u00e9ter ou renforcer un dispositif d\u00e9j\u00e0 structur\u00e9 sans remettre en cause vos process.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Faut-il des comp\u00e9tences techniques ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Non. La cr\u00e9ation, diffusion et gestion des enqu\u00eates est pens\u00e9e pour \u00eatre utilis\u00e9e directement par les \u00e9quipes CX.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Comment l\u2019IA apporte-t-elle de la valeur ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Elle aide \u00e0 formuler les bonnes questions, analyser automatiquement les r\u00e9ponses, d\u00e9tecter des tendances, et d\u00e9clencher des alertes sur les signaux faibles.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">La solution est-elle adapt\u00e9e \u00e0 de gros volumes ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui. Elle est con\u00e7ue pour traiter de grands volumes de r\u00e9ponses et de verbatims, tout en conservant des analyses rapides.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                            <\/ul>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d038e4 animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"64d038e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Vous avez d'autres questions ?<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-660b3d48 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"660b3d48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57ba68a3 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"57ba68a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-176ee227 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"176ee227\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c473aca animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"1c473aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Pr\u00eat \u00e0 am\u00e9liorer votre exp\u00e9rience client ?<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1cd7a animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"b1cd7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Discutons de vos besoins et identifions la solution adapt\u00e9e.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-436f9a05 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"436f9a05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b74785 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"30b74785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/ethnoforms.com\/f\/register\" target=\"_blank\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Essai gratuit                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a22ee42 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"6a22ee42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Demander une d\u00e9mo                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d28a77 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"42d28a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">Essai gratuit pendant 14 jours, sans carte de cr\u00e9dit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analyse des irritants du parcours client Satisfaction client D\u00e9tectez les points de friction \u00e0 chaque \u00e9tape de l\u2019exp\u00e9rience. Description du besoin Notre client est une entreprise disposant de plusieurs canaux de relation avec ses clients : site web, application mobile, service client et r\u00e9seau de points de vente. Malgr\u00e9 de bons indicateurs commerciaux, l\u2019entreprise observait [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8976","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse des irritants du parcours client - Soft Concept<\/title>\n<meta name=\"description\" content=\"D\u00e9tectez les points de friction \u00e0 chaque \u00e9tape du parcours client.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soft-concept.com\/en\/analyse-irritants-parcours\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse des irritants du parcours client\" \/>\n<meta property=\"og:description\" content=\"D\u00e9tectez les points de friction \u00e0 chaque \u00e9tape de l\u2019exp\u00e9rience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soft-concept.com\/en\/analyse-irritants-parcours\/\" \/>\n<meta property=\"og:site_name\" content=\"Soft Concept\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T15:28:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/analyse-irritants-parcours\\\/\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/analyse-irritants-parcours\\\/\",\"name\":\"Analyse des irritants du parcours client - 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