{"id":8958,"date":"2026-03-05T17:30:08","date_gmt":"2026-03-05T17:30:08","guid":{"rendered":"https:\/\/nwvbjzy.cluster100.hosting.ovh.net\/?page_id=8958"},"modified":"2026-04-02T15:26:12","modified_gmt":"2026-04-02T15:26:12","slug":"mesure-notoriete","status":"publish","type":"page","link":"https:\/\/www.soft-concept.com\/en\/mesure-notoriete\/","title":{"rendered":"Brand Awareness Measurement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8958\" class=\"elementor elementor-8958\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a414a31 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"2a414a31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e61756f e-con-full background-gap-x e-flex animejs-disable e-con e-child\" data-id=\"7e61756f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-794eab6d e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"794eab6d\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48e643af animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"48e643af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h1 class=\"title tg-element-title mb-0 \">Mesure de la notori\u00e9t\u00e9 et de l\u2019image de marque<\/h1>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd0551e animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"5fd0551e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Satisfaction client<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45f98b33 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"45f98b33\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4383e4f0 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"4383e4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Suivez la perception de votre marque et l\u2019\u00e9volution de votre r\u00e9putation.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fe9c8b5 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"1fe9c8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4e5343 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"6b4e5343\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Description du besoin<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e7e401c animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"7e7e401c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Notre client est une entreprise nationale op\u00e9rant sur un march\u00e9 fortement concurrentiel. L\u2019entreprise m\u00e8ne r\u00e9guli\u00e8rement des campagnes de communication et souhaite mesurer leur impact sur la notori\u00e9t\u00e9 et l\u2019image de sa marque.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19cd0b0d animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"19cd0b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Jusqu\u2019\u00e0 pr\u00e9sent, les \u00e9quipes marketing disposaient de donn\u00e9es partielles provenant de diff\u00e9rentes \u00e9tudes ponctuelles, rendant difficile le suivi de l\u2019\u00e9volution de la perception de la marque dans le temps.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231d60eb animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"231d60eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Le client recherchait une solution permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2aaf461c e-con-full e-flex animejs-disable e-con e-child\" data-id=\"2aaf461c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126a5059 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"126a5059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De mesurer la notori\u00e9t\u00e9 spontan\u00e9e et assist\u00e9e de la marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comprendre l\u2019image associ\u00e9e \u00e0 l\u2019entreprise et \u00e0 ses offres<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019\u00e9valuer l\u2019impact des campagnes de communication<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les forces et les axes d\u2019am\u00e9lioration per\u00e7us par le public<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comparer la perception de la marque face \u00e0 ses concurrents<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c08fcd8 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"7c08fcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">L\u2019objectif : disposer d\u2019indicateurs fiables pour piloter la strat\u00e9gie de marque et suivre son \u00e9volution dans le temps.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-323f9f01 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"323f9f01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1412b6af animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"1412b6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Solution propos\u00e9e<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11287b animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"b11287b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Nous avons mis en place un dispositif d\u2019\u00e9tude de notori\u00e9t\u00e9 reposant sur des enqu\u00eates diffus\u00e9es aupr\u00e8s d\u2019un \u00e9chantillon repr\u00e9sentatif de la population cible.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd490b5 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"5bd490b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les questionnaires permettent de mesurer diff\u00e9rents indicateurs cl\u00e9s :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3abe4586 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"3abe4586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f7c462 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"35f7c462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La notori\u00e9t\u00e9 spontan\u00e9e de la marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La notori\u00e9t\u00e9 assist\u00e9e<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019image per\u00e7ue de la marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les valeurs et attributs associ\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019intention de recommandation ou d\u2019achat<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b30a84 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"14b30a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les enqu\u00eates peuvent \u00eatre administr\u00e9es via plusieurs modes de collecte :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77102728 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"77102728\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64c078f6 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"64c078f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enqu\u00eates en ligne aupr\u00e8s de panels consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Diffusion via email ou r\u00e9seaux sociaux<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enqu\u00eates mobiles ou web optimis\u00e9es pour tous les supports<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b103ee9 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"7b103ee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les donn\u00e9es collect\u00e9es sont centralis\u00e9es dans une plateforme d\u2019analyse permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1415430 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"1415430\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36aae28e offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"36aae28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le suivi de l\u2019\u00e9volution des indicateurs dans le temps<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La comparaison avec les principaux concurrents<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019analyse par segment de population ou cible marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019\u00e9tude des perceptions associ\u00e9es \u00e0 la marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73409e25 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"73409e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les \u00e9quipes marketing disposent ainsi d\u2019une vision claire de la position de la marque sur son march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66980eba e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"66980eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23f34930 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"23f34930\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Particularit\u00e9s<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26076cf5 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"26076cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les questionnaires sont con\u00e7us pour identifier \u00e0 la fois la visibilit\u00e9 de la marque et les perceptions associ\u00e9es (qualit\u00e9, innovation, confiance, proximit\u00e9\u2026).<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e717e4 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"58e717e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les tableaux de bord permettent :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c8e4f43 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"7c8e4f43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca31179 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"2ca31179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De suivre l\u2019\u00e9volution de la notori\u00e9t\u00e9 apr\u00e8s une campagne de communication<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les attributs qui diff\u00e9rencient la marque de ses concurrents<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comprendre les attentes des consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019analyser les \u00e9carts de perception selon les cibles ou les territoires<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ea201 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"22ea201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Ce dispositif permet aux \u00e9quipes marketing d\u2019orienter leurs strat\u00e9gies de communication et de renforcer le positionnement de la marque.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12c6d9b9 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"12c6d9b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">De telles \u00e9tudes peuvent \u00e9galement \u00eatre d\u00e9ploy\u00e9es dans le cadre de lancements de produits, de repositionnements de marque ou de suivis r\u00e9guliers de l\u2019image de l\u2019entreprise sur son march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85a2dce e-grid e-con-full animejs-disable e-con e-child\" data-id=\"85a2dce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-03cc1cf e-con-full e-flex animejs-disable e-con e-child\" data-id=\"03cc1cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fdc966 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"3fdc966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"30\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c7fbf animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"c3c7fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de visibilit\u00e9 mesur\u00e9e apr\u00e8s les campagnes de communication<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e12396 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"3e12396\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b57944 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"4b57944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39270c5 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"39270c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">d\u2019am\u00e9lioration de la notori\u00e9t\u00e9 assist\u00e9e de la marque<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac55f97 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"ac55f97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fafd3 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"f8fafd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"40\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39cf942 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"39cf942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de rapidit\u00e9 dans l\u2019analyse et le suivi de l\u2019image de marque<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-383cd185 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"383cd185\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2abc15bc e-con-full e-flex animejs-disable e-con e-child\" data-id=\"2abc15bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cf2b821 e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"cf2b821\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad5f79 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"9ad5f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Voir nos autres cas d'usages sur la Satisfaction Client<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba21e9 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"4ba21e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png\" alt=\"Image\">\r\n                                    <a href=\"\/enquetes-nps-multi-canaux\/\" class=\"position-cover\" data-caption=\"Enqu\u00eates NPS multi-canaux\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/enquetes-nps-multi-canaux\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Enqu\u00eates NPS multi-canaux<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/enquetes-nps-multi-canaux\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/satisfaction-client.png\" alt=\"Image\">\r\n                                    <a href=\"\/mesure-post-interaction\/\" class=\"position-cover\" data-caption=\"Mesure post-interaction\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/mesure-post-interaction\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Mesure post-interaction<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/mesure-post-interaction\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/irritants.png\" alt=\"Image\">\r\n                                    <a href=\"\/analyse-irritants-parcours\/\" class=\"position-cover\" data-caption=\"Analyse irritants parcours\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/analyse-irritants-parcours\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Analyse irritants parcours<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/analyse-irritants-parcours\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/sav.png\" alt=\"Image\">\r\n                                    <a href=\"\/feedbacks-sav\/\" class=\"position-cover\" data-caption=\"Feedbacks SAV \/ r\u00e9clamations\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/feedbacks-sav\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Feedbacks SAV \/ r\u00e9clamations<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/feedbacks-sav\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/satisfaction-retail.png\" alt=\"Image\">\r\n                                    <a href=\"\/satisfaction-retail\/\" class=\"position-cover\" data-caption=\"Satisfaction retail \/ agences \/ sites\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Satisfaction Client<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/satisfaction-retail\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Satisfaction retail \/ agences \/ sites<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/satisfaction-retail\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a9345d animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"61a9345d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/cas-dusage\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Voir tous nos cas d'usage<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a2a9dbd e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"6a2a9dbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-671498c1 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"671498c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">D\u00e9couvrez nos livres blancs<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d1fd9 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"84d1fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-magasin.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11221\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es en magasin\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Retail<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11221\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es en magasin<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11221\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-bailleur.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11241\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es pour les bailleurs\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Bailleur<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11241\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es pour les bailleurs<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11241\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-sante.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12035\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Sant\u00e9<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12035\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12035\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-toursime.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12040\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le secteur du tourisme\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Tourisme<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12040\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le secteur du tourisme<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12040\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-transport.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12045\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le transport\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Transport<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12045\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le transport<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12045\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-collecte-mobile.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12050\" class=\"position-cover\" data-caption=\"La r\u00e9volution de la digitalisation terrain\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Collecte Mobile<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12050\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>La r\u00e9volution de la digitalisation terrain<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12050\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cad0c2a e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"7cad0c2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1732c53c e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"1732c53c\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e5c38 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"21e5c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Allez plus loin avec une vision 360\u00b0<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73bddb88 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"73bddb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">D\u00e9couvrez tous nos logiciels.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e3efbb7 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"1e3efbb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6e4b16 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"3f6e4b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/enquetes-analyses-saas\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Enqu\u00eates et analyses SaaS                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b074a3b shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"4b074a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/enquetes-analyses-desktop\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Enqu\u00eates et analyses Desktop                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dca6ed0 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"6dca6ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/panel-manager\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Panel Manager                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9382d7 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"4d9382d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/intelligence-artificielle\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn dark:text-white border-gray-900 dark:border-white border-opacity-20 hover:border-opacity-40\">\r\n                    Intelligence Artificielle                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c4ce4cb animejs-onview e-flex e-con-boxed animejs-element e-con e-parent\" data-id=\"6c4ce4cb\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -200; loop: false; targets: .e-con-inner &gt; *; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: ; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49cfa371 animejs-onview e-con-full e-flex animejs-element e-con e-child\" data-id=\"49cfa371\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -200; loop: false; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 100\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d52535 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"63d52535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">FAQ \u2014 Satisfaction client, NPS et exp\u00e9rience client<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec6d291 animejs-disable elementor-widget elementor-widget-genix-faq\" data-id=\"6ec6d291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"genix-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n            <ul class=\"gap-1\" data-uc-accordion=\"targets: > li;\">\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">\u00c0 qui s\u2019adresse la solution Satisfaction Client Soft Concept ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Elle s\u2019adresse aux entreprises de tous secteurs souhaitant structurer une d\u00e9marche CX et industrialiser la collecte et l\u2019analyse de la Voix du Client.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">La plateforme s\u2019int\u00e8gre-t-elle dans un dispositif CX existant ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui. Elle peut compl\u00e9ter ou renforcer un dispositif d\u00e9j\u00e0 structur\u00e9 sans remettre en cause vos process.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Faut-il des comp\u00e9tences techniques ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Non. La cr\u00e9ation, diffusion et gestion des enqu\u00eates est pens\u00e9e pour \u00eatre utilis\u00e9e directement par les \u00e9quipes CX.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Comment l\u2019IA apporte-t-elle de la valeur ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Elle aide \u00e0 formuler les bonnes questions, analyser automatiquement les r\u00e9ponses, d\u00e9tecter des tendances, et d\u00e9clencher des alertes sur les signaux faibles.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">La solution est-elle adapt\u00e9e \u00e0 de gros volumes ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui. Elle est con\u00e7ue pour traiter de grands volumes de r\u00e9ponses et de verbatims, tout en conservant des analyses rapides.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                            <\/ul>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530d9948 animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"530d9948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Vous avez d'autres questions ?<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d8e3fc e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"68d8e3fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6643677d e-con-full e-flex animejs-disable e-con e-child\" data-id=\"6643677d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1600b1bd e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"1600b1bd\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc05eb2 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"3bc05eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Pr\u00eat \u00e0 am\u00e9liorer votre exp\u00e9rience client ?<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c52885 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"24c52885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Discutons de vos besoins et identifions la solution adapt\u00e9e.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47ac1db7 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"47ac1db7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1b8f4e shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"4d1b8f4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/ethnoforms.com\/f\/register\" target=\"_blank\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Essai gratuit                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d02305 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"24d02305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Demander une d\u00e9mo                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1accd3ea animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"1accd3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">Essai gratuit pendant 14 jours, sans carte de cr\u00e9dit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mesure de la notori\u00e9t\u00e9 et de l\u2019image de marque Satisfaction client Suivez la perception de votre marque et l\u2019\u00e9volution de votre r\u00e9putation. Description du besoin Notre client est une entreprise nationale op\u00e9rant sur un march\u00e9 fortement concurrentiel. L\u2019entreprise m\u00e8ne r\u00e9guli\u00e8rement des campagnes de communication et souhaite mesurer leur impact sur la notori\u00e9t\u00e9 et l\u2019image de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8958","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mesure Notori\u00e9t\u00e9 - Soft Concept<\/title>\n<meta name=\"description\" content=\"Mesurez la notori\u00e9t\u00e9 de votre marque et analysez la perception de votre entreprise aupr\u00e8s de vos cibles gr\u00e2ce aux enqu\u00eates d\u00e9di\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soft-concept.com\/en\/mesure-notoriete\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mesure Notori\u00e9t\u00e9\" \/>\n<meta property=\"og:description\" content=\"Mesurez la notori\u00e9t\u00e9 de votre marque et analysez la perception de votre entreprise aupr\u00e8s de vos cibles gr\u00e2ce aux enqu\u00eates d\u00e9di\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soft-concept.com\/en\/mesure-notoriete\/\" \/>\n<meta property=\"og:site_name\" content=\"Soft Concept\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T15:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/\",\"name\":\"Mesure Notori\u00e9t\u00e9 - Soft Concept\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.soft-concept.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/enquete-nps.png\",\"datePublished\":\"2026-03-05T17:30:08+00:00\",\"dateModified\":\"2026-04-02T15:26:12+00:00\",\"description\":\"Mesurez la notori\u00e9t\u00e9 de votre marque et analysez la perception de votre entreprise aupr\u00e8s de vos cibles gr\u00e2ce aux enqu\u00eates d\u00e9di\u00e9es.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/enquete-nps.png\",\"contentUrl\":\"https:\\\/\\\/www.soft-concept.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/enquete-nps.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/mesure-notoriete\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.soft-concept.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Notori\u00e9t\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/#website\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/\",\"name\":\"Soft Concept\",\"description\":\"Toute la chaine de vos datas au m\u00eame endroit\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.soft-concept.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/#organization\",\"name\":\"Soft Concept\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-soft-concept-scaled-1.png\",\"contentUrl\":\"https:\\\/\\\/www.soft-concept.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cropped-soft-concept-scaled-1.png\",\"width\":2558,\"height\":668,\"caption\":\"Soft Concept\"},\"image\":{\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/soft-concept\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Awareness Measurement - Soft Concept","description":"Measure your brand awareness and analyze the perception of your company among your target audiences through dedicated surveys.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.soft-concept.com\/en\/mesure-notoriete\/","og_locale":"en_GB","og_type":"article","og_title":"Mesure Notori\u00e9t\u00e9","og_description":"Mesurez la notori\u00e9t\u00e9 de votre marque et analysez la perception de votre entreprise aupr\u00e8s de vos cibles gr\u00e2ce aux enqu\u00eates d\u00e9di\u00e9es.","og_url":"https:\/\/www.soft-concept.com\/en\/mesure-notoriete\/","og_site_name":"Soft Concept","article_modified_time":"2026-04-02T15:26:12+00:00","og_image":[{"url":"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.soft-concept.com\/mesure-notoriete\/","url":"https:\/\/www.soft-concept.com\/mesure-notoriete\/","name":"Brand Awareness Measurement - Soft Concept","isPartOf":{"@id":"https:\/\/www.soft-concept.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.soft-concept.com\/mesure-notoriete\/#primaryimage"},"image":{"@id":"https:\/\/www.soft-concept.com\/mesure-notoriete\/#primaryimage"},"thumbnailUrl":"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png","datePublished":"2026-03-05T17:30:08+00:00","dateModified":"2026-04-02T15:26:12+00:00","description":"Measure your brand awareness and analyze the perception of your company among your target audiences through dedicated surveys.","breadcrumb":{"@id":"https:\/\/www.soft-concept.com\/mesure-notoriete\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.soft-concept.com\/mesure-notoriete\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.soft-concept.com\/mesure-notoriete\/#primaryimage","url":"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png","contentUrl":"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/enquete-nps.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.soft-concept.com\/mesure-notoriete\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.soft-concept.com\/"},{"@type":"ListItem","position":2,"name":"Notori\u00e9t\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.soft-concept.com\/#website","url":"https:\/\/www.soft-concept.com\/","name":"Soft Concept","description":"Your entire data chain in one place","publisher":{"@id":"https:\/\/www.soft-concept.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.soft-concept.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.soft-concept.com\/#organization","name":"Soft Concept","url":"https:\/\/www.soft-concept.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.soft-concept.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/01\/cropped-soft-concept-scaled-1.png","contentUrl":"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/01\/cropped-soft-concept-scaled-1.png","width":2558,"height":668,"caption":"Soft Concept"},"image":{"@id":"https:\/\/www.soft-concept.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/soft-concept"]}]}},"_links":{"self":[{"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/pages\/8958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/comments?post=8958"}],"version-history":[{"count":34,"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/pages\/8958\/revisions"}],"predecessor-version":[{"id":12966,"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/pages\/8958\/revisions\/12966"}],"wp:attachment":[{"href":"https:\/\/www.soft-concept.com\/en\/wp-json\/wp\/v2\/media?parent=8958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}