{"id":10399,"date":"2026-03-12T14:00:46","date_gmt":"2026-03-12T14:00:46","guid":{"rendered":"https:\/\/nwvbjzy.cluster100.hosting.ovh.net\/?page_id=10399"},"modified":"2026-04-02T15:48:45","modified_gmt":"2026-04-02T15:48:45","slug":"etude-lancement","status":"publish","type":"page","link":"https:\/\/www.soft-concept.com\/en\/etude-lancement\/","title":{"rendered":"Launch study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10399\" class=\"elementor elementor-10399\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26502701 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"26502701\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f1ced57 e-con-full background-gap-x e-flex animejs-disable e-con e-child\" data-id=\"7f1ced57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647e3d43 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"647e3d43\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b407395 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"4b407395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h1 class=\"title tg-element-title mb-0 \">\u00c9tude de lancement<\/h1>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5310c31 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"5310c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Panel &amp; Test produit<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-634b8546 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"634b8546\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a0ccf0 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"22a0ccf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Validez votre produit et votre strat\u00e9gie avant la mise sur le march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-215320de e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"215320de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-647071ad animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"647071ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Description du besoin<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688de22e animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"688de22e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Notre client est une entreprise pr\u00e9parant le lancement d\u2019un nouveau produit sur son march\u00e9. Avant de d\u00e9ployer une strat\u00e9gie marketing \u00e0 grande \u00e9chelle, les \u00e9quipes souhaitaient \u00e9valuer la perception du produit par les consommateurs et identifier les facteurs pouvant influencer son adoption.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4838d4dc animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"4838d4dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Le lancement d\u2019un nouveau produit repr\u00e9sente un investissement important en termes de production, de communication et de distribution. L\u2019entreprise souhaitait donc s\u00e9curiser cette \u00e9tape en recueillant l\u2019avis de consommateurs afin d\u2019ajuster certains \u00e9l\u00e9ments de l\u2019offre si n\u00e9cessaire.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122e304b animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"122e304b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Le client recherchait une solution permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46b7d538 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"46b7d538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5370666c offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"5370666c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019\u00e9valuer l\u2019int\u00e9r\u00eat des consommateurs pour le nouveau produit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De tester la perception du produit et de son positionnement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les freins potentiels \u00e0 l\u2019achat<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019analyser la compr\u00e9hension de l\u2019offre et de ses b\u00e9n\u00e9fices<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De disposer d\u2019insights consommateurs pour optimiser la strat\u00e9gie de lancement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b5c995 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"53b5c995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">L\u2019objectif : maximiser les chances de succ\u00e8s du produit lors de sa mise sur le march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2260db7f e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"2260db7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bba1540 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"bba1540\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Solution propos\u00e9e<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c46ad8d animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"6c46ad8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Nous avons mis en place un dispositif d\u2019\u00e9tude de lancement aupr\u00e8s d\u2019un \u00e9chantillon de consommateurs correspondant \u00e0 la cible du produit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dad80c6 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"7dad80c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les r\u00e9pondants d\u00e9couvrent le produit et ses caract\u00e9ristiques \u00e0 travers des visuels, descriptions ou mises en situation, puis sont invit\u00e9s \u00e0 donner leur avis via un questionnaire structur\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e90f4b animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"0e90f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les questionnaires permettent de mesurer plusieurs indicateurs cl\u00e9s :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d1b1e7e e-con-full e-flex animejs-disable e-con e-child\" data-id=\"5d1b1e7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9175a3 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"1b9175a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019int\u00e9r\u00eat suscit\u00e9 par le produit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La compr\u00e9hension du positionnement et des b\u00e9n\u00e9fices<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019attractivit\u00e9 de l\u2019offre propos\u00e9e<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019intention d\u2019achat<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La perception du prix ou du positionnement concurrentiel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ceb2ff3 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"2ceb2ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les \u00e9tudes peuvent \u00eatre r\u00e9alis\u00e9es via plusieurs modalit\u00e9s :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c6536d e-con-full e-flex animejs-disable e-con e-child\" data-id=\"24c6536d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e49a6af offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"4e49a6af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enqu\u00eate en ligne aupr\u00e8s d\u2019un panel de consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Questionnaire accessible sur mobile, tablette ou ordinateur<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse par segment de consommateurs ou cible marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comparaison avec des offres concurrentes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a49f4f1 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"5a49f4f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les r\u00e9ponses sont centralis\u00e9es dans une plateforme d\u2019analyse permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eda0845 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"6eda0845\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e77e5d8 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"3e77e5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019\u00e9valuer le potentiel d\u2019adoption du produit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les \u00e9l\u00e9ments les plus attractifs de l\u2019offre<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019analyser les freins ou incompr\u00e9hensions des consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019ajuster la strat\u00e9gie marketing avant lancement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138e7686 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"138e7686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les \u00e9quipes marketing disposent ainsi d\u2019informations pr\u00e9cieuses pour affiner leur strat\u00e9gie et pr\u00e9parer le d\u00e9ploiement du produit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3344b68 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"3344b68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3904f613 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"3904f613\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Particularit\u00e9s<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faa9317 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"faa9317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les questionnaires sont con\u00e7us pour reproduire au mieux les conditions de d\u00e9couverte du produit par les consommateurs afin d\u2019obtenir des retours proches d\u2019une situation r\u00e9elle de march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724ec02 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"724ec02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les tableaux de bord permettent :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bd93f3f e-con-full e-flex animejs-disable e-con e-child\" data-id=\"6bd93f3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3213151a offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"3213151a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De visualiser les r\u00e9actions des consommateurs face au produit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les facteurs influen\u00e7ant l\u2019intention d\u2019achat<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019analyser les perceptions selon diff\u00e9rents profils de consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De suivre les indicateurs cl\u00e9s li\u00e9s au potentiel de succ\u00e8s du lancement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-359111fc animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"359111fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Ce type de dispositif permet aux entreprises de r\u00e9duire les risques li\u00e9s au lancement de nouveaux produits et d\u2019optimiser leur strat\u00e9gie de mise sur le march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d667106 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"7d667106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">De telles solutions peuvent \u00e9galement \u00eatre d\u00e9ploy\u00e9es dans le cadre de lancements de nouvelles gammes, de repositionnements d\u2019offres ou de tests de campagnes marketing associ\u00e9es \u00e0 un nouveau produit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45fc9e51 e-grid e-con-full animejs-disable e-con e-child\" data-id=\"45fc9e51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2369c70d e-con-full e-flex animejs-disable e-con e-child\" data-id=\"2369c70d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45c4ec7 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"45c4ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"37\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2637c496 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"2637c496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de pr\u00e9cision dans l\u2019identification du potentiel d\u2019adoption du produit<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41845337 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"41845337\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-601cdbf4 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"601cdbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"29\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f5c3b2 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"70f5c3b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">d\u2019am\u00e9lioration de la compr\u00e9hension de l\u2019offre par les consommateurs<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-631bf82d e-con-full e-flex animejs-disable e-con e-child\" data-id=\"631bf82d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5de9e587 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"5de9e587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"23\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93556 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"a93556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de risque d\u2019\u00e9chec au lancement gr\u00e2ce aux \u00e9tudes consommateurs pr\u00e9alables<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4df18e96 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"4df18e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7467c24e e-con-full e-flex animejs-disable e-con e-child\" data-id=\"7467c24e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-993269 e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"993269\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50fca1df animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"50fca1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Voir nos autres cas d'usages sur les \u00e9tudes panel<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b536281 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"b536281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/test-packaging.png\" alt=\"Image\">\r\n                                    <a href=\"\/test-packaging\/\" class=\"position-cover\" data-caption=\"Test de packaging\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/test-packaging\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Test de packaging<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/test-packaging\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/test-concept.png\" alt=\"Image\">\r\n                                    <a href=\"\/test-concept\/\" class=\"position-cover\" data-caption=\"Test de concept\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/test-concept\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Test de concept<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/test-concept\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/test-usage.png\" alt=\"Image\">\r\n                                    <a href=\"\/test-usage\/\" class=\"position-cover\" data-caption=\"Test d&#039;usage\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/test-usage\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Test d'usage<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/test-usage\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/evaluation-sensorielle.png\" alt=\"Image\">\r\n                                    <a href=\"\/evaluation-sensorielle\/\" class=\"position-cover\" data-caption=\"Evaluation sensorielle\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/evaluation-sensorielle\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Evaluation sensorielle<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/evaluation-sensorielle\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/satisfaction-produit.png\" alt=\"Image\">\r\n                                    <a href=\"\/satisfaction-produit\/\" class=\"position-cover\" data-caption=\"Satisfaction produit\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/satisfaction-produit\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Satisfaction produit<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/satisfaction-produit\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bf5974 animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"27bf5974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/cas-dusage\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Voir tous nos cas d'usage<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6957d341 e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"6957d341\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10f3dd85 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"10f3dd85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">D\u00e9couvrez nos livres blancs<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7062827 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"7062827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-magasin.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11221\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es en magasin\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Retail<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11221\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es en magasin<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11221\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-bailleur.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11241\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es pour les bailleurs\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Bailleur<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11241\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es pour les bailleurs<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11241\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-sante.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12035\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Sant\u00e9<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12035\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12035\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-toursime.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12040\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le secteur du tourisme\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Tourisme<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12040\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le secteur du tourisme<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12040\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-transport.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12045\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le transport\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Transport<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12045\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le transport<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12045\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-collecte-mobile.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12050\" class=\"position-cover\" data-caption=\"La r\u00e9volution de la digitalisation terrain\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Collecte Mobile<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12050\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>La r\u00e9volution de la digitalisation terrain<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12050\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17ae4f1f e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"17ae4f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c71d45a e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"1c71d45a\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f29b931 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"f29b931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Allez plus loin avec une vision 360\u00b0<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3bd427 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"3b3bd427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">D\u00e9couvrez tous nos logiciels.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fed7572 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"1fed7572\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd8555c shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"2bd8555c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/enquetes-analyses-saas\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Enqu\u00eates et analyses SaaS                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a75f704 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"4a75f704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/enquetes-analyses-desktop\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Enqu\u00eates et analyses Desktop                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98001dd shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"98001dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/panel-manager\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Panel Manager                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9d1039 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"2c9d1039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/intelligence-artificielle\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn dark:text-white border-gray-900 dark:border-white border-opacity-20 hover:border-opacity-40\">\r\n                    Intelligence Artificielle                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28090bd7 animejs-onview e-flex e-con-boxed animejs-element e-con e-parent\" data-id=\"28090bd7\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -200; loop: false; targets: .e-con-inner &gt; *; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: ; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a824a91 animejs-onview e-con-full e-flex animejs-element e-con e-child\" data-id=\"a824a91\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -200; loop: false; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 100\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b3354 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"22b3354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">FAQ \u2014 Panel test produit et innovation<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c25d4 animejs-disable elementor-widget elementor-widget-genix-faq\" data-id=\"14c25d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"genix-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n            <ul class=\"gap-1\" data-uc-accordion=\"targets: > li;\">\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">La solution est-elle adapt\u00e9e \u00e0 diff\u00e9rents types de tests produit ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui : test d\u2019usage, test concept, test packaging, post-lancement, satisfaction produit, etc.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Peut-on cibler pr\u00e9cis\u00e9ment les pan\u00e9listes ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui, gr\u00e2ce \u00e0 un profilage fin et des requ\u00eates multicrit\u00e8res.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Comment optimiser le taux de participation ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Gr\u00e2ce \u00e0 la diffusion programm\u00e9e, relances automatiques, portail pan\u00e9liste et incentives.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">En quoi l\u2019IA am\u00e9liore-t-elle l\u2019analyse ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Elle acc\u00e9l\u00e8re le traitement des r\u00e9sultats et met en lumi\u00e8re des tendances invisibles \u00e0 l\u2019\u0153il nu.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Peut-on g\u00e9rer des panels de grande taille ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui, la solution est con\u00e7ue pour g\u00e9rer de gros volumes de participants et de r\u00e9ponses.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                            <\/ul>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-586584c animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"586584c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Vous avez d'autres questions ?<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b153aeb e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"5b153aeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8334094 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"8334094\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-884fbb0 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"884fbb0\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2f868 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"ce2f868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Pr\u00eat \u00e0 acc\u00e9l\u00e9rer votre innovation ?<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c74f2c animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"5c74f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Discutons de vos besoins pour identifier la solution la plus adapt\u00e9e.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f652a1a e-con-full e-flex animejs-disable e-con e-child\" data-id=\"f652a1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed4031 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"1ed4031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/ethnoforms.com\/f\/register\" target=\"_blank\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Essai gratuit                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c4c58 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"64c4c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Demander une d\u00e9mo                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9ecc1 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"6e9ecc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">Essai gratuit pendant 14 jours, sans carte de cr\u00e9dit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de lancement Panel &amp; Test produit Validez votre produit et votre strat\u00e9gie avant la mise sur le march\u00e9. Description du besoin Notre client est une entreprise pr\u00e9parant le lancement d\u2019un nouveau produit sur son march\u00e9. Avant de d\u00e9ployer une strat\u00e9gie marketing \u00e0 grande \u00e9chelle, les \u00e9quipes souhaitaient \u00e9valuer la perception du produit par les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8786,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10399","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude de lancement - Soft Concept<\/title>\n<meta name=\"description\" content=\"Validez votre produit et votre strat\u00e9gie avant la mise sur le march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soft-concept.com\/en\/etude-lancement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9tude de lancement\" \/>\n<meta property=\"og:description\" content=\"Validez votre produit et votre strat\u00e9gie avant la mise sur le march\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soft-concept.com\/en\/etude-lancement\/\" \/>\n<meta property=\"og:site_name\" content=\"Soft Concept\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T15:48:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/etude-lancement.png\" \/>\n\t<meta property=\"og:image:width\" content=\"368\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/etude-lancement\\\/\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/etude-lancement\\\/\",\"name\":\"Etude de lancement - 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