{"id":10284,"date":"2026-03-12T13:10:09","date_gmt":"2026-03-12T13:10:09","guid":{"rendered":"https:\/\/nwvbjzy.cluster100.hosting.ovh.net\/?page_id=10284"},"modified":"2026-04-02T15:44:29","modified_gmt":"2026-04-02T15:44:29","slug":"test-packaging","status":"publish","type":"page","link":"https:\/\/www.soft-concept.com\/en\/test-packaging\/","title":{"rendered":"Test Packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10284\" class=\"elementor elementor-10284\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5541c e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"5ab5541c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38b8eef6 e-con-full background-gap-x e-flex animejs-disable e-con e-child\" data-id=\"38b8eef6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e4d14d1 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"6e4d14d1\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d74a686 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"6d74a686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h1 class=\"title tg-element-title mb-0 \">Test Packaging<\/h1>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bb26b9 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"15bb26b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Panel &amp; Test produit<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45e2b423 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"45e2b423\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: &gt;*; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 200; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4cd8f7 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"5f4cd8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">\u00c9valuez l\u2019impact de vos packagings avant leur mise sur le march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2534c98e e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"2534c98e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7acd3072 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"7acd3072\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Description du besoin<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428da667 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"428da667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Notre client est une entreprise commercialisant des produits de grande consommation et souhaitant \u00e9valuer la performance de plusieurs concepts de packaging avant leur lancement.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cce4d animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"c1cce4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Dans un contexte de forte concurrence en rayon, les \u00e9quipes marketing voulaient s\u2019assurer que les packagings envisag\u00e9s soient \u00e0 la fois visibles, compr\u00e9hensibles et attractifs pour les consommateurs. Jusqu\u2019\u00e0 pr\u00e9sent, les choix cr\u00e9atifs reposaient principalement sur des arbitrages internes, avec peu de validation directe aupr\u00e8s de la cible.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53b20e47 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"53b20e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Le client recherchait une solution permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3909c0ee e-con-full e-flex animejs-disable e-con e-child\" data-id=\"3909c0ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce6549 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"bce6549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comparer plusieurs pistes de packaging avant d\u00e9cision<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019\u00e9valuer l\u2019attractivit\u00e9 visuelle des concepts<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De mesurer la compr\u00e9hension des informations pr\u00e9sentes sur l\u2019emballage<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les \u00e9l\u00e9ments diff\u00e9renciants ou bloquants<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De disposer d\u2019insights consommateurs pour orienter les choix marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f1dea animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"19f1dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">L\u2019objectif : s\u00e9curiser le lancement produit en validant les packagings les plus performants aupr\u00e8s de la cible.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443c650e e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"443c650e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a52393 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"19a52393\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Solution propos\u00e9e<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb90f4f animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"6cb90f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Nous avons mis en place un dispositif de test packaging aupr\u00e8s d\u2019un \u00e9chantillon de consommateurs appartenant \u00e0 la cible du produit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250bf491 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"250bf491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les r\u00e9pondants sont invit\u00e9s \u00e0 \u00e9valuer un ou plusieurs concepts de packaging \u00e0 partir de visuels, de mises en situation ou de comparaisons en contexte de choix.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4ee8f animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"3e4ee8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les questionnaires permettent de mesurer plusieurs dimensions cl\u00e9s :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5977b303 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"5977b303\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c221e1 offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"13c221e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019attractivit\u00e9 globale du packaging<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La visibilit\u00e9 en rayon<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La compr\u00e9hension de l\u2019offre et des b\u00e9n\u00e9fices produit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La coh\u00e9rence avec l\u2019image de marque<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L\u2019intention d\u2019achat g\u00e9n\u00e9r\u00e9e par le packaging<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc89ed8 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"fc89ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les \u00e9tudes peuvent \u00eatre administr\u00e9es via plusieurs modalit\u00e9s :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f6aaefb e-con-full e-flex animejs-disable e-con e-child\" data-id=\"3f6aaefb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-174cc6d offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"174cc6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enqu\u00eate en ligne aupr\u00e8s d\u2019un panel cibl\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Test sur smartphone, tablette ou ordinateur<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comparaison de plusieurs concepts dans un m\u00eame questionnaire<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mise en situation concurrentielle avec d\u2019autres packagings du march\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ceec3a0 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"7ceec3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les r\u00e9ponses sont centralis\u00e9es dans une plateforme d\u2019analyse permettant :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c293392 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"2c293392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f162e4c offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"1f162e4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comparer les performances des diff\u00e9rents concepts test\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les \u00e9l\u00e9ments les plus attractifs ou les plus confus<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019analyser les pr\u00e9f\u00e9rences par profil de consommateurs<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019exploiter les verbatims pour comprendre les r\u00e9actions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De formuler des recommandations avant finalisation du design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5037c animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"eb5037c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les \u00e9quipes marketing disposent ainsi d\u2019\u00e9l\u00e9ments concrets pour orienter leurs d\u00e9cisions cr\u00e9atives et limiter les risques avant mise sur le march\u00e9.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ead64de e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"4ead64de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9311f5 animejs-onview animejs-element elementor-widget elementor-widget-tg-heading\" data-id=\"2f9311f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-anime=\"onview: -100; loop: false; opacity: [0, 1]; translateY: [24, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 500\" data-anime-devices=\"mobile,tablet,desktop\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Particularit\u00e9s<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be472d2 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"3be472d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les questionnaires sont con\u00e7us pour reproduire au mieux les conditions r\u00e9elles de perception du packaging, afin d\u2019obtenir des retours proches de l\u2019exp\u00e9rience consommateur.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d3b241 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"51d3b241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Les tableaux de bord permettent :<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d575038 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"4d575038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1d67c offer-icon-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width animejs-disable elementor-widget elementor-widget-icon-list\" data-id=\"8f1d67c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De visualiser rapidement les concepts les mieux \u00e9valu\u00e9s<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D\u2019identifier les \u00e9l\u00e9ments de design qui renforcent l\u2019attractivit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De rep\u00e9rer les freins li\u00e9s \u00e0 la compr\u00e9hension ou \u00e0 la lisibilit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"genix unicon-checkmark\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">De comparer les performances selon les profils ou les segments<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce8a887 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"ce8a887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Ce type de dispositif permet aux marques de valider leurs choix packaging en amont et d\u2019optimiser leur impact au moment du lancement.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c01fc4 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"56c01fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">De telles solutions peuvent \u00e9galement \u00eatre d\u00e9ploy\u00e9es dans le cadre de refontes d\u2019identit\u00e9 visuelle, de lancements de gammes, de tests d\u2019innovations produit ou d\u2019analyses comparatives face \u00e0 la concurrence.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5585b5 e-grid e-con-full animejs-disable e-con e-child\" data-id=\"e5585b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e990e98 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"e990e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d422303 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"4d422303\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"30\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba2989 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"5cba2989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de pr\u00e9cision dans le choix du concept packaging le plus performant<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15144acb e-con-full e-flex animejs-disable e-con e-child\" data-id=\"15144acb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-135356f1 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"135356f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"22\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4db173 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"1c4db173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">d\u2019am\u00e9lioration de la compr\u00e9hension du produit par les consommateurs<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49be9ea3 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"49be9ea3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71c98550 animejs-disable elementor-widget elementor-widget-counter\" data-id=\"71c98550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"18\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a9bfe7 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"67a9bfe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">de risque d\u2019erreur cr\u00e9ative avant lancement gr\u00e2ce aux tests consommateurs<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b981611 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"7b981611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ebe644d e-con-full e-flex animejs-disable e-con e-child\" data-id=\"1ebe644d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ab931b0 e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"7ab931b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba7ee95 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"4ba7ee95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Voir nos autres cas d'usages sur les \u00e9tudes panel<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ddee0 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"57ddee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/test-concept.png\" alt=\"Image\">\r\n                                    <a href=\"\/test-concept\/\" class=\"position-cover\" data-caption=\"Test de concept\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/test-concept\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Test de concept<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/test-concept\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/test-usage.png\" alt=\"Image\">\r\n                                    <a href=\"\/test-usage\/\" class=\"position-cover\" data-caption=\"Test d&#039;usage\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/test-usage\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Test d'usage<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/test-usage\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/evaluation-sensorielle.png\" alt=\"Image\">\r\n                                    <a href=\"\/evaluation-sensorielle\/\" class=\"position-cover\" data-caption=\"Evaluation sensorielle\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/evaluation-sensorielle\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Evaluation sensorielle<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/evaluation-sensorielle\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/etude-lancement.png\" alt=\"Image\">\r\n                                    <a href=\"\/etude-lancement\/\" class=\"position-cover\" data-caption=\"Etude de lancement\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/etude-lancement\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Etude de lancement<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/etude-lancement\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/satisfaction-produit.png\" alt=\"Image\">\r\n                                    <a href=\"\/satisfaction-produit\/\" class=\"position-cover\" data-caption=\"Satisfaction produit\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Panel<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Cas d'usage<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"\/satisfaction-produit\/\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Satisfaction produit<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"\/satisfaction-produit\/\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>D\u00e9couvrir<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33393063 animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"33393063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/cas-dusage\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Voir tous nos cas d'usage<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b8d370 e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"72b8d370\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97260d6 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"97260d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">D\u00e9couvrez nos livres blancs<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c0c25 animejs-disable elementor-widget elementor-widget-tg-project-box\" data-id=\"69c0c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-project-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"swiper elements-swiper-active\" data-uc-swiper=\"items: 1; gap: 16; next: .swiper-nav-next; prev: .swiper-nav-prev;\" data-uc-swiper-s=\"items: 2; gap: 20;\" data-uc-swiper-l=\"items: 3; gap: 24;\">\r\n            <div class=\"swiper-wrapper\">\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-magasin.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11221\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es en magasin\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Retail<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11221\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es en magasin<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11221\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-bailleur.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-11241\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es pour les bailleurs\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Bailleur<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-11241\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es pour les bailleurs<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-11241\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-sante.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12035\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Sant\u00e9<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12035\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans les \u00e9tablissements de sant\u00e9<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12035\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-toursime.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12040\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le secteur du tourisme\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Tourisme<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12040\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le secteur du tourisme<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12040\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-transport.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12045\" class=\"position-cover\" data-caption=\"Digitaliser la collecte et l&#039;analyse de donn\u00e9es dans le transport\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Transport<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12045\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>Digitaliser la collecte et l'analyse de donn\u00e9es dans le transport<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12045\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                                    <div class=\"swiper-slide\">\r\n                        <article class=\"post genix-box type-post panel overflow-hidden vstack gap-3 p-2 rounded-3\">\r\n                                                            <figure class=\"featured-image m-0 rounded ratio ratio-4x3 rounded-1-5 uc-transition-toggle overflow-hidden\">\r\n                                    <img decoding=\"async\" class=\"media-cover image\" src=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/livre-blanc-collecte-mobile.png\" alt=\"Image\">\r\n                                    <a href=\"#popmake-12050\" class=\"position-cover\" data-caption=\"La r\u00e9volution de la digitalisation terrain\"><\/a>\r\n                                <\/figure>\r\n                                                        <div class=\"panel vstack gap-1 p-1\">\r\n                                <div class=\"post-meta hstack gap-1 panel overflow-hidden fs-7\">\r\n                                    <span class=\"text-none fw-bold text-dark dark:text-white\">Collecte Mobile<\/span>\r\n                                    <span>\u2022<\/span>\r\n                                    <span class=\"text-muted\">Livre blanc<\/span>\r\n                                <\/div>\r\n                                <a class=\"text-none\" href=\"#popmake-12050\">\r\n                                    <h3 class=\"post-title title h5 xl:h4 m-0 ltr:pe-4 rtl:ps-4\"><span>La r\u00e9volution de la digitalisation terrain<\/span><\/h3>\r\n                                <\/a>\r\n                                <a href=\"#popmake-12050\" class=\"uc-link tg-btn dark:text-secondary fs-7 xl:fs-6 fw-bold hstack gap-1 sm:mt-1 xl:mt-2\">\r\n                                    <span>T\u00e9l\u00e9charger<\/span>\r\n                                    <i class=\"position-relative icon unicon-arrow-up-right fw-bold rtl:-rotate-90 translate-y-px\"><\/i>\r\n                                <\/a>\r\n                            <\/div>\r\n                        <\/article>\r\n                    <\/div>\r\n                            <\/div>\r\n            <div class=\"panel hstack justify-center gap-2 mt-2 lg:mt-6\">\r\n                <div class=\"panel hstack items-center gap-narrow xl:gap-1\">\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-prev btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-left\"><\/span>\r\n                    <\/a>\r\n                    <a href=\"#\" class=\"swiper-nav swiper-nav-next btn w-40px xl:w-48px h-40px xl:h-48px rounded-circle text-primary dark:text-white hover:text-white bg-white dark:bg-opacity-5 hover:bg-primary shadow-xs\">\r\n                        <span class=\"icon-1 xl:icon-2 unicon-arrow-right\"><\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6c49e0 e-flex e-con-boxed animejs-disable e-con e-child\" data-id=\"7f6c49e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-343005be e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"343005be\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61fc0879 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"61fc0879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Allez plus loin avec une vision 360\u00b0<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b14b46f animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"3b14b46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">D\u00e9couvrez tous nos logiciels.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3302f565 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"3302f565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f72f2e3 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"1f72f2e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/enquetes-analyses-saas\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Enqu\u00eates et analyses SaaS                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f4ec4f2 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"1f4ec4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/enquetes-analyses-desktop\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Enqu\u00eates et analyses Desktop                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7d4cb1 shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"6a7d4cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/panel-manager\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Panel Manager                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-585a2e9a shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"585a2e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/intelligence-artificielle\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn dark:text-white border-gray-900 dark:border-white border-opacity-20 hover:border-opacity-40\">\r\n                    Intelligence Artificielle                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cb2a2e4 animejs-onview e-flex e-con-boxed animejs-element e-con e-parent\" data-id=\"2cb2a2e4\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -200; loop: false; targets: .e-con-inner &gt; *; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: ; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50093284 animejs-onview e-con-full e-flex animejs-element e-con e-child\" data-id=\"50093284\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -200; loop: false; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 100\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e02ceb animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"45e02ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">FAQ \u2014 Panel test produit et innovation<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2286b254 animejs-disable elementor-widget elementor-widget-genix-faq\" data-id=\"2286b254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"genix-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n            <ul class=\"gap-1\" data-uc-accordion=\"targets: > li;\">\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">La solution est-elle adapt\u00e9e \u00e0 diff\u00e9rents types de tests produit ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui : test d\u2019usage, test concept, test packaging, post-lancement, satisfaction produit, etc.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Peut-on cibler pr\u00e9cis\u00e9ment les pan\u00e9listes ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui, gr\u00e2ce \u00e0 un profilage fin et des requ\u00eates multicrit\u00e8res.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Comment optimiser le taux de participation ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Gr\u00e2ce \u00e0 la diffusion programm\u00e9e, relances automatiques, portail pan\u00e9liste et incentives.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">En quoi l\u2019IA am\u00e9liore-t-elle l\u2019analyse ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Elle acc\u00e9l\u00e8re le traitement des r\u00e9sultats et met en lumi\u00e8re des tendances invisibles \u00e0 l\u2019\u0153il nu.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                                    <li class=\"panel p-3 lg:p-4 rounded-1-5 lg:rounded-2 bg-secondary dark:bg-gray-800\">\r\n                        <a class=\"uc-accordion-title fs-5 sm:fs-4\" href=\"#\">Peut-on g\u00e9rer des panels de grande taille ?<\/a>\r\n                        <div class=\"uc-accordion-content\">\r\n                            <p>Oui, la solution est con\u00e7ue pour g\u00e9rer de gros volumes de participants et de r\u00e9ponses.<\/p>\r\n                        <\/div>\r\n                    <\/li>\r\n                            <\/ul>\r\n\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a89bee animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"72a89bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn uc-link fw-bold d-inline-flex items-center gap-narrow dark:text-white\">\r\n                    <span>Vous avez d'autres questions ?<\/span>\r\n                    <i class=\"icon icon-1 unicon-arrow-right rtl:rotate-180\"><\/i>\r\n                <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dfcb8b1 e-flex e-con-boxed animejs-disable e-con e-parent\" data-id=\"1dfcb8b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9eb009 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"e9eb009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41e017a e-con-full e-flex animejs-disable e-con e-child\" data-id=\"41e017a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d80ad6 e-con-full animejs-onview e-flex animejs-element e-con e-child\" data-id=\"8d80ad6\" data-element_type=\"container\" data-e-type=\"container\" data-anime=\"onview: -100; loop: false; targets: .elementor-element; opacity: [0, 1]; translateY: [48, 0]; easing: &#039;easeOutCubic&#039;; duration: 500; delay: 0; delay: anime.stagger(100, {start: 200})\" data-anime-devices=\"mobile,tablet,desktop\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e24c2d4 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"e24c2d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <h2 class=\"title tg-element-title mb-0 \">Pr\u00eat \u00e0 acc\u00e9l\u00e9rer votre innovation ?<\/h2>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f7c48 animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"08f7c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 \">Discutons de vos besoins pour identifier la solution la plus adapt\u00e9e.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0685ea4 e-con-full e-flex animejs-disable e-con e-child\" data-id=\"0685ea4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f83fcdf shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"f83fcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/ethnoforms.com\/f\/register\" target=\"_blank\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Essai gratuit                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b81bca shadow-xs animejs-disable elementor-widget elementor-widget-tg-btn\" data-id=\"8b81bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-btn.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n        \r\n                            <a href=\"https:\/\/www.soft-concept.com\/en\/contactez-nous\/\" target=\"_self\" rel=\"nofollow\" class=\"tg-btn btn btn-primary text-white\">\r\n                    Demander une d\u00e9mo                                    <\/a>\r\n            \r\n        \r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ba7de animejs-disable elementor-widget elementor-widget-tg-heading\" data-id=\"87ba7de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tg-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <p class=\"title tg-element-title mb-0 text-dark dark:text-white\">Essai gratuit pendant 14 jours, sans carte de cr\u00e9dit.<\/p>\r\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Test Packaging Panel &amp; Test produit \u00c9valuez l\u2019impact de vos packagings avant leur mise sur le march\u00e9. Description du besoin Notre client est une entreprise commercialisant des produits de grande consommation et souhaitant \u00e9valuer la performance de plusieurs concepts de packaging avant leur lancement. Dans un contexte de forte concurrence en rayon, les \u00e9quipes marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8790,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10284","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Test Packaging - Soft Concept<\/title>\n<meta name=\"description\" content=\"\u00c9valuez l\u2019impact de vos packagings avant leur mise sur le march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soft-concept.com\/en\/test-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Test Packaging\" \/>\n<meta property=\"og:description\" content=\"\u00c9valuez l\u2019impact de vos packagings avant leur mise sur le march\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soft-concept.com\/en\/test-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Soft Concept\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T15:44:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.soft-concept.com\/wp-content\/uploads\/2026\/03\/test-packaging.png\" \/>\n\t<meta property=\"og:image:width\" content=\"368\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.soft-concept.com\\\/test-packaging\\\/\",\"url\":\"https:\\\/\\\/www.soft-concept.com\\\/test-packaging\\\/\",\"name\":\"Test Packaging - 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