A survey of users is very special and requires a suitable approach (see below). Its implementation is more delicate than for routine questionnaire surveys and requires greater attention. In fact, the notions used in general in marketing are found here inapplicable.
Our solutions, flexible and adaptable, make it possible to answer all the needs in this matter, in a simple and effective way.
A variety of collection tools for optimal adaptation to your environment
Ethnos simplifies considerably the carrying out of investigations in hospital environment. OMR Manager‘s technology is ideal for designing and distributing paper-based questionnaires. The scanning of the questionnaires which allows to computerize the data automatically is a very fast and inexpensive method. The Mobi-Survey technology uses PDAs, smartphones and tablet PCs to choose from and offers maximum comfort for mobile surveys thanks to its ergonomic interface and its incredible ease of use.
How to carry out a questionnaire survey of citizens or users of a public service?
The questionnaire survey is a method of collecting information that is both fast and effective if it is well practiced.
Often the sample is quickly associated with the reliability of the results obtained, the expression “representative sample” entered in the almost common vocabulary. However, we cannot limit ourselves to representative sample considerations only, and we should rather ask the right questions:
- who holds the information we want to obtain?
- are all users also “interesting”, that is to say carrying relevant responses to the phenomenon studied?
- can we assume that behaviors and opinions about the phenomena studied are rather homogeneous or heterogeneous within the “reference population”?
- what is involved in ensuring that the sample is representative of the population?
Thus, for each survey problem, there is usually a specific sampling method.
The “reference population”, the one we want to represent, is not necessarily the entire population of the community: it can be a neighborhood, but also a particular category.
The theory provides for each sample size a “confidence interval”, a range within which the “true” measure should gravitate. We write “should” in the conditional because it is in fact usually only a high probability!
In fact, the important thing is to opt for a sample size that produces an “acceptable” confidence interval; acceptability depends on the phenomenon studied.
In practice, it must be considered that a sample is eligible from 100 people and that it becomes sufficiently reliable from 250 to 300 people. From 500 people, the reliability gains are minimal.
For large sample surveys, two interview techniques coexist: the face-to-face interview and the telephone interview. Overall the telephone survey remains advantageous unless the questionnaire should last too long.
The purpose of the questionnaire is to stirs up, from the respondent, the feedback of information (in the form of answers) which it has been deemed necessary to determine in order to conclude. Respondents are not solicited to answer exactly the questions asked by the sponsor of the survey. A good questionnaire is a questionnaire that dissects the basic problem into basic questions that the respondent will be able to answer perfectly.
A questionnaire should contain questions that are:
- clear for respondents
- involving the respondent
The processing of questionnaire data requires the use of computer resources. Indeed, it would be tedious to manually record all the results collected and especially to cross several variables.
Our software Ethnos already equips the biggest companies of France and Europe, and allows every day, to thousands of heads of the functions Marketing, Surveys, Quality or Communication to:
- easily create their internal questionnaires
- distribute them quickly, on paper or by email to your customers, prospects…
- retrieve answers and consolidate them effortlessly
- extract the relevant elements to take concrete action and improve the quality of your products and services and the efficiency of your business